Another identity conundrum that irritates me is that "you're not feminist!" meme. Even when applied to Sarah Palin. People have a right to their identities, even if they manipulate them. Even if they contradict them.
But one thing that makes me sputter and almost fall back on said meme is American Apparel. Lots of feminists like them, and I don't understand. What feminist could ... appreciate the good fit, high quality and ethical manufacturing. Well, shit.
There are many reasons that American Appeal beckons, but any overture or attempt to justify or explain how "empowering" it is just make me madder. (Not that they care too much about me, as a fatty.)
American Apparel is, to me, not too many steps above Abercrombie & Fitch. They operate from the same toolbox: they work to create an exclusive standard of beauty, and exclude all of those who don't fit up to their high standards:
The tipster, an employee of AA, claims that Charney recently freaked out due to a dip in sales (and that big check he has to write to Woody Allen), and as such made every store send in a group photograph of the staff. The ones labeled unattractive by the head honcho were encouraged to be fired—allegedly something many managers were scared not to due lest they get fired themselves.That's a lot of kinds of fucked up.
And from here on out, in hipster contexts, I will be the Dour Feminist and yell: Fuck American Apparel. They are proud misogynists, and if they weren't performing in a hipster context, they would get no more respect than Abercrombie.
[Source, via Feministing]